LAURI NAILS

FEATURED PROJECT:

Lauri Nails is a Miami-based Russian manicure specialist offering a premium, one-on-one nail experience. She had a strong service and a clear brand vision, but no strategy to get found online. The ask was to build a content and brand strategy that would attract her ideal clients on Instagram, differentiate her from high-volume salons, and position her as the go-to expert for Russian manicure in Miami.

THE PROBLEM

We started with a full brand foundation — defining her mission, target audience (three audience tiers), brand voice, and competitive positioning. From there, we built an Instagram strategy centered around four content pillars: education & expertise, portfolio & results, behind the scenes, and client testimonials — with 3–4 posts and 2–3 Reels per week. We also optimized her bio for discoverability and outlined measurable KPIs to track growth.

THE SOLUTION

List of pain points related to marketing and client engagement for a nail salon or similar business, including lack of strategy, poor branding, and marketing issues.
collage of four images: top left – color palette with three colors and their hex codes; top right – close-up of dark red nail polish on nails; bottom left – reception area of a beauty salon with purple and neutral tones; bottom right – waiting area with white chairs and black tables, decorated with pink flowers.